Image Is Everything: How To Get Your Non-Product Images To Show In Search Results
Here’s the first question: what is the business value of having one of your images come up at the top of Google’s search results? I don’t mean Google Image Search, I mean the first organic results (aka SERPs ) seen on Google.com for a particular keyword?
If you have an e-commerce site, the value is pretty obvious. And, there are multiple ways to get your product image to appear in the top results – primarily through feeds into Google Shopping or via paying for product images in Google AdWords (using ad extensions ).
Non e-Commerce Images?But what if you don’t sell a traditional product and don’t have a traditional product catalog? As in, no standard e-commerce / product offerings.
Is there business value to having one of your images front and center on Google’s main organic SERPs? Yes, of course there is.
Now, you could have endless internal debates within your company about the value of getting that image there, and you may come to the conclusion that the SEO effort needed may outweigh the potential benefit. You may further convince yourself not to try because using web analytics to actually tie the value of image referrals to sales can be difficult (even in a traditional e-commerce environment).
Lay Of The LandLet’s say that you do see the theoretical value in having an image on the “front page” of Google.
First, you may find that searches for your best keywords do not produce any image results on Google.com. This indicates that Google has not yet seen the value in showing users images for that particular keyword query.
You could stop right there and convince yourself again that it’s not worth trying.
My advice is that it’s OK to think ahead, be a first-mover, and shake up your SEO efforts a little (they may be getting a bit stale anyway).
Case ExampleFor those of you who are interested, here is a nice case example. ( Disclosure version of that one word each month.
However, I might argue that in the above screenshot, the image of the resume with the yellow annotations, would attract some nice attention from searchers, and could end up being the first step in the buying process for some of those visitors. (See my previous article, Acquisition Marketers And The SEO ROI Dilemma , for why even this early stage of search can help fill the acquisition funnel.
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More than 15 resume objective examples, as well as articles about how to write and use them, are the latest addition to the free resume template site, which launched in 2008 and now offers nearly 100 expertly formatted resumes.
I would argue that people searching for “resume sample” would be more qualified buyers than those searching simply for “resume”. Probably not as strong a buying signal as “resume writing service”, but still closer than the one-word keyword.
Submit cover letter, resume, and a writing sample to: Molly.Groom@dhs.gov. Must be received by close of business, Friday, May 13, 2011. Position is at the GS-0905-13/15 level. St. Louis, MO - Stinson Morrison Hecker LLP seeks an experienced paralegal
Even if none of those artists tickle your fancy, countless records in the last decade borrowed heavily from the orchestral pop template set forth with his 1999 album Eureka, including Broken Social Scene's You Forgot It In People and Illinois by Sufjan
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Here is a great representation of what employers are looking for in regards to Art Teacher jobs .
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